Hollywood resident launches lifestyle brand catering to those in recovery from addiction

hula-hoopsAt face value, Pink Clouds & Hula Hoops could easily be mistaken as the name of a little girls’ clothing or toy store.  Nothing could be further from the truth. Pink Clouds & Hula Hoops was created to fill a void in the market for a lifestyle retail brand catering to those in recovery (from addiction). Featuring spiritually stylish shirts and clever sobriety gifts/novelties speaking the language and reflecting principles of recovery, Pink Clouds & Hula Hoops will go live with its online boutique in February 2015. In addition to its online shopping site, Pink Clouds & Hula Hoops also celebrated a physical launch at the Rockers In Recovery Free Music Festival.Founder & Creative Director Meredith A. Brown explains that Pink Clouds & Hula Hoops was inspired by do good, feel good brands such as Life is good. ® “It’s not just merchandise; it’s a movement to raise awareness that the hushed archaic stigma of being ‘In Recovery’ is passé; rather it is a proud & positive phenomenon about second chances & silver linings. “That is why our mantra is ROL! (Recover Out Loud),” said Brown, a Hollywood resident. “The real dream is to see this concept become mainstream!” Read more…

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